SAMPLE: Promotion To Request Referrals

Pay It Forward


Have you ever eaten at a restaurant you simply had to tell everyone about? Did you ever watch a movie you practically forced your friends to see? Most people make recommendations about: movies, restaurants, vacation spots, etc.

But, when it comes to XXXX- {Name your product, ex: landscaping} it's probably not something that's on the tip of your tongue to recommend. (No matter how great your experience with us has been!)

However, like production companies and restaurants- we, too, appreciate rave reviews. So, if you believe you know someone who might benefit from the same, valuable XXXX- {Pick one: service or product} we provide, then why not let them know it.

Simply copy the message at the end of this email, and send it on to your friends.

I know this is a time consuming task, but we are counting on YOU to help us grow our business. (So that we can continue to improve and provide you with the quality service you've come to expect!)


XXXX- {Owner's Name, ex: Lonnie E. Green}

XXXX- {Title and Company, ex: Owner, Lawnscapers}

-------------------------- Send This To Your Friends... and Thanks in Advance!-------------------------

Hi Friend,

You know, it's not very often that I send an email making a recommendation for a company, but I found a XXXX- {Type of business, ex: Landscaper} that I am really excited about!

You see, XXXX- {Name of your company, ex: Lawnscapers} is devoted to:

XXXX- {State your promise, ex: Creating a lawn that will make the Jones's "green" with envy}.

You can find out more about this company by XXXX- {How can the friend learn more about you, ex: downloading one of their free reports at}

This is a great company. Check them out!