SAMPLE: Promotion for a FREE REPORT (downloadable)

Discover how to XXXX- {Big Benefit, ex: make the perfect loaf of bread}

Be The XXXX- {Name the promise, ex: Best Cook On The Block}

Dear [FIRSTNAME],

Have you ever wanted to:

• XXXX- {Benefit 1, ex: Make the perfect loaf of bread}
• XXXX- {Benefit 2, ex: Bake muffins that leave mouths watering}
• XXXX- {Benefit 3, ex: Tempt your family with savory desserts}

Then you need to discover the secrets that leading experts know and guard, secrets that can XXXX-{Promise, ex: Turn you into a master chef in much less time than it would take to complete one of those pricey culinary courses.}

Now you can get your hands on all of the secrets the experts have known and guarded for years. My new report "{Report Name}" reveals everything you need to know to become the XXXX {Name the promise, ex: Best Cook on the Block}.

In this special report, you'll discover:

• XXXX- {Feature/Benefit, ex: The fastest way to bake your perfect loaf}
• XXXX- {Feature/Benefit, ex: 3 simple tools for fool-proof baking}
• XXXX- {Feature/Benefit, ex: The one thing you MUST have for getting your bread to rise like a professional baker's}
• And so much more!

I reveal these and many other secrets in this special, free report. All you have to do is download the report by going here:

www.lskdjfa;lsdkfja;.com

You may be wondering why I'm offering this to you with no strings attached. Truth is, a lot of people are asking me why I'm turning my back on the industry and revealing these secrets-for free, no less. Here's why:

• I'm tired of fellow experts holding back what people can really benefit from
• I don't agree that our industry should withhold this information from the public
• I believe a lot of "average folks" can easily become experts with this information
• And I'm hoping that by giving you these secrets, you'll trust in me and we can work together in the future.

So, maybe I shouldn't be offering this, maybe the backlash will turn out to be more than I'm willing to handle. Maybe I'll have to shut this experiment down soon. Who knows? But I want to give this a shot. And my risk is your opportunity.

So, I urge you to take me up on this offer. Download the free report and learn the secrets for yourself so you can become an expert.

www.a;sldfkja;lfkjas;dflj.com

Sincerely,

XXXX- {President's Name, ex: Jane E. Buttermilk}

XXXX- {Title and company, ex: President, The Heavenly Loaf Co.}

P.S. Discover why everyone is raving about this special report. Get your hands on it today before it's too late and become the XXXX- {Name the Promise ex: Best Cook on the Block}.