Let us prove it
See For Yourself How The XXXX- {Name of product and Promise, ex: Bread Baker Deluxe Can Make You the Best Cook On the Block!}
Dear [FIRSTNAME],
If you would like to know:
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XXXX- {Include a testimonial of the DVD if you have one, ex: As a notoriously bad cook, I was the center of mean cooking jokes. So, I ordered my FREE DVD and found the secrets all the most famous cooks are using to make their buns fluffy. The DVD was incredibly helpful and I discovered the one baking tool I can't live without.}
You see, as well as coming to directly to you, this is the best technique we have for demonstrating exactly how this XXXX- {product or service} fits your needs and XXXX- {Promise, ex: Makes you the belle of the kitchen!}
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Sincerely,
XXXX- {President's Name, ex: Jane E. Buttermilk}
XXXX- {Title and company, ex: President, The Heavenly Loaf Co.}