SAMPLE: Promotion for a FREE DVD (version 1)

Discover how to XXXX- {Benefit, ex: make the perfect loaf of bread}

Be The XXXX- {Name the promise, ex: Best Cook On The Block}

Dear [FIRSTNAME],

Have you ever wanted to:

• XXXX- {Benefit 1, ex: Make the perfect loaf of bread}
• XXXX- {Benefit 2, ex: Bake muffins that leave mouths watering}
• XXXX- {Benefit 3, ex: Tempt your family with savory desserts}

Then you need to discover the one XXXX- {Product or service} that can XXXX- {Promise, ex: Turn you into a master chef in as little time as it takes to open a box}

With the XXXX- {Name the service or product, ex: Bread Baker Deluxe} these (and my more benefits can be yours. But, don't take our word for it. Let us show you how incredible this XXXX- {Choose one: product or service} really is!

All you have to do is XXXX- {Describe how to get the Free DVD, ex: fill out the form below} and we'll send you a FREE copy of our DVD, XXXX- {Name of the DVD, ex: "The Bread Baker Deluxe: Your Guide to Perfect Pastries"}

In this FREE DVD, you will discover:

• XXXX- {Feature/Benefit, ex: The fastest way to bake your perfect loaf}
• XXXX- {Feature/Benefit, ex: 3 simple tools for fool-proof baking}
• XXXX- {Feature/Benefit, ex: The one thing you MUST have for getting your bread to rise like a professional baker's}
• And so much more!

We reveal these and many other features in this FREE DVD. Again, all you have to do is: XXXX- {Method for signing up for the DVD, ex: fill out the form below}

Discover why everyone is raving about this XXXX- {Product or service!}

Sincerely,

XXXX- {President's Name, ex: Jane E. Buttermilk}

XXXX- {Title and company, ex: President, The Heavenly Loaf Co.}

P.S. Let us prove ourselves to you at absolutely no risk. Order the DVD today!