Event Promotion - Step 2 - 2nd Invite

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Join Other Serious XXXX-{Type of people who attend event, ex: Gardeners-} For This HUGE Event!

Dear [FIRSTNAME],

How would you like to:

Well, these are just a few of the things you will discover when you attend the biggest, (and best!) XXXX-{Type of Event, ex: gardening-} event of the year!

We want people like you at this event. So, you absolutely MUST come. In fact, to make sure we have the right people there, we're going to make you a special offer you absolutely can't pass up.

So, if you purchase your ticket within the next week, we're going to give you:

XXXX-{Special Offer, ex: $19.95 off your admission price

That's a 25% savings!-}

But, wait a minute. Because we value your attendance, we're going to sweetin' the deal. Right now, when you purchase your own ticket XXXX-{Remind about the "deal", ex: at the very low price of $49.99-}, we're going to give you XXXX-Another benefit if the "offer", ex: a second ticket for the same low price!

XXXX-{Recap the deal, ex: That's two admission tickets for the low price of $99.98. In other words, you get a $39.90 savings just for bringing someone with you!-}

This event is going to be absolutely spectacular. So, stop everything your doing and XXXX-{Method of Purchase, ex: Call our ticket office at 000-000-0000.-}

Can't wait to have you there!

Sincerely,

XXXX-{President's Name, ex: Rose E. Petals-}

XXXX-{Title and Company, ex: President, Pots and Plants-}

P.S. This deal will only be available for a few days. Don't wait to take advantage of this great opportunity!