Have you ever called our office before - done business with us before?
Show excitement / empathy ' ect…
If you or, anyone you know is thinking about (actions) with the next (time frame) and you're feeling confused about which of the (#of competitors) (type of business) in (your local area/city) to choose… and you're
Customer Value Hierarchy / Hot Buttons Dialog
Feeling (Emotion) about (Customer Value Hierarchy #1)… because you…
Feeling (Emotion) about (Customer Value Hierarchy #2)… because you…
Feeling (Emotion) about (Customer Value Hierarchy #3)… because you…
Feeling (Emotion) about (Customer Value Hierarchy #4)… because you…
Feeling (Emotion) about (Customer Value Hierarchy #5)… because you…
Then you are going to feel (emotion - Positive or negative)