Can You Get A New {$5,000.00 (Retail Cost)} For Only

{$499 (Bargain Cost)}?

Read This Important Letter To Find Out How...

Dear {Mr/Mrs. Customer},

    Yes, it's absolutely true. You can have a brand new {item} for just {$499}. (But only if you are one of the first {6} people to respond to this letter.)

    Let me explain.

   Last month, our company took a big gamble by signing up for a manufacturer's promotion that required us to take delivery of 15 {widgets} - nearly $100,000.00 in inventory (and for a small company like us, that's a lot of money to be tied up in inventory). {Truthfully explain what happened and why you are overstocked.}

   And 9 of these {widgets} were sold -which leaves us with 6 {widgets} gathering dust in our warehouse.

And My Problem Is Your Opportunity

   In order to move these last {6} remaining {widgets} to make way for new inventory, I've decided to do something somewhat bold and a little daring. I'll give you all the details about this sensational deal in a minute, but first let me tell you a little about these incredible {widgets}:

   First off... {Explain features and benefits of product.}.

   That's just a few of the benefits, I've enclosed a brochure for you to look over what else each {widget} has.

   Now in order to move these last remaining {widgets} we were ready to sell them to a {surplus} company at the wholesale cost. But then someone here suggested, why not give our valued customers an opportunity to buy these {widgets} at the wholesale cost?

   So that's exactly what we're doing...



   Instead of selling these {widgets} wholesale for only {$499}, we'd rather offer you this bargain price to gain your goodwill and future business. That means if you've ever wanted to replace your old {widget}, but you've put it off because the price was too high, now's the time to take advantage of our screw-up.

   Just give any of our client managers a call at xxx-xxxx and we can reserve one of these superior {widgets} for you at this low price. Plus, we'll even throw in free delivery to your office or warehouse (that's another {$50.00} value).

   More good news: You can even pay in 3 easy installments with zero interest!

   That's right, we'll break up your payments into 3 easy payments of {$166.33}, thirty days apart. And you're backed by our "no-hassle" guarantee. Try out the {widget} in your own office for 30 days and then if you don't believe it provides you {benefit} and {benefit}, you can return it for a full refund. No questions asked!

   But please don't wait because we can only keep this special offer open for {14} days. After that, if we still have any {widgets} in stock, my boss said we'll have to sell them to the {surplus} company like we originally intended to make way for this season's new stock.

   I really hope you'll be one of the six lucky people to take advantage of this golden opportunity.


{Your Name}

P.S. Hurry! This letter is being sent to {number}of our very best customers and there are only {6} {widgets} available at this wholesale price. And once they're gone - that's it!