Dear {customer},

This check is not redeemable at any bank - however it could be one of the most valuable gifts you'll ever receive.

You see, this check is worth {$xxx} towards your laser vision correction procedure.

Imagine how wonderful it would be to enjoy {benefit of your product}. At last, you could do away with {some problem they're having}.

You had originally come in for a consultation some time ago, but I never heard back from you. That's why I wanted to make you a special offer. In order to "nudge" you along and take that next step. If you decide to go ahead with {service} before the expiration date on this check you'll save {$xxx.xx} off our already low fees.

So if you've put off having {service} done because of the price or some other reason, now is the perfect time to reconsider. Why not give {your assistant} a call at {xxx-xxxx} and discover why over {1 million people have undergone this revolutionary procedure}. You'll wonder why you waited so long.

Or if you have any further questions or concerns, {assistant's name} will be happy to answer them for you. But please don't wait because this special offer is only good until expiration date on this check.

I really hope you'll be able to take advantage of this tremendous opportunity.

Sincerely,
XXX

P.S. If you would like more information on {your service} just go to our website at: {www.yoursite.com}.