Dear {Client/Patient},

   As a valued {client/patient} I'm writing to let you know about a new service my office is now offering. It's called {laser tooth whitening} and I couldn't be more excited to bring this {innovation} to our town.

   If you're like most of my {patients}, you probably want {a brighter, whiter teeth} but didn't think anything would really work. Maybe you've tried {some of the products advertised on TV or over-the-counter kits} , only to find out they don't really do what they claim. That's because {these over-the-counter kits use a weaker whitening agent} and can't give the results this new breakthrough {laser technology} can.

   I'd like to make you a special offer so you'll give it a try.

   If you call our office before {date} and tell {your assistant's name} you received this letter, I'll give you {$200.00} off the normal fee of {$xxxx.xx}. Now, please realize we do not normally provide any discounts. However, since you are one of our most valued {patients} and I'm so excited about the results I've witnessed with this procedure -- I wanted to give you an added incentive.

   There is one condition, though. Since we are only offering this discount to a few select {patients}, I would ask that you be discreet in the waiting room. Please do not tell any of the other {patients} waiting about this special offer since it may offend or hurt them.

   So if you've ever wanted a more {brilliant and dazzling smile} - now is the time to act. Please call my office at {your number} and schedule an appointment with {your assistant's name}. Or if you have any other questions, {assistant's name} will be happy to answer them for you.

   Thank you for being such a wonderful {patient}. I look forward to seeing you again soon.


{Your name}

P.S. If you'd like additional information on this new {procedure}, please call our office for a free {report/brochure/information kit} describing all the facts you need to know.