Dear {first name}:

If you're in the market for a new {car/home}, I have some important news for you.

My name is {your name} and I've helped {## number ##} of satisfied customers improve their lives by helping them find the {car/home} of their dreams at a price they could afford.

Are you ready to join them?

You see, unlike some other {dealers/realtors} I really don't want to sell you the most expensive {car/home} around. Frankly, referrals account for {80%} of my business and I would never do anything to jeopardize that. That's why I never use high-pressure sales techniques, complicated jargon, or gimmicks of any kind to close a deal. My reputation is just too important

The fact is, I'm more interested in educating you then trying to make a "fast buck". I believe that once you are fully educated on all the pros and cons, we can decide together on the best purchase for you.

Buying a {car/home} is a major commitment. I don't want you to regret your decision two weeks or five years down the road, so we'll work with you to insure that you are totally satisfied (that's how I get all those referrals I mentioned earlier).

Here are just a few of the reasons why more customers come to {your company's name} for all their needs since {19xx}:

So with all these advantages, doesn't it make sense to give me a call today?




I'll show you our selection and discuss all your options. I promise there's no obligation or pressure of any kind. Just come into our beautiful offices, have a cup of coffee on me, and let's talk {cars/homes}.

Plus, when we meet, I'll even give you a free {gift} when you come in as a special "thank you". I look forward to helping you find your dream {car/house}. Call today at {xxx-xxx-xxxx}.



P.S. Here's what a recent customer, {name} from {city} said about our services: "{testimonial about great service}"