Announcing A Quick And Easy Way To Get
Your Monthly Supply Of {Your Product}

Dear {Mr./Mrs. Customer},

   If you're like most of our customers, you're too busy tackling tough projects, keeping everything organized, and dealing with that knucklehead in your department to remember about your company's supply of {your product}.

   It's just too easy to forget ordering {your product} until you desperately need it. And that's why I'm writing. I think I've come up with a solution that'll be a benefit for both you and me, plus give you once less thing to stress over.

   Let me explain.

   Instead of taking time from your busy schedule to call our company with your standard order of {your product} I'd like to set you up on our new {Automatic Replenishment Plan}.

   Here's how the program works: Every month you'll be sent a month's supply of {your product} for only {$ xxxx.xx per month}. (That's a savings of {10%} off the regular price you currently pay.) This amount will be conveniently billed to your account when your shipment goes out. But don't worry, you can cancel anytime or change the shipment frequency.

Now here's the reason why I'm willing to do this: First, if I get your commitment for regular monthly shipments I can more accurately anticipate my inventory. And since I can forecast my stock requirements I can buy in greater volume therefore saving you and me money.

Remember, there is never any obligation to continue on this program. It's simply a convenient way for you to have one less thing to worry about every month. Plus, as always, you are backed by our no-questions asked, 100% satisfaction guarantee. If you're not completely satisfied with {your product} you can return it for a full refund of every penny.

Since I'm only trying this out as an experiment I will need your answer right away. Even if your response is no, I'd appreciate your candid feedback.

So before you put this letter down and forget about how simple and easy it'll be to get your shipment of {your product} regularly delivered to you, without the hassles and headaches of ordering it over and over again -- call my office at {xxx-xxxx} and ask for extension 23.

As always, thank you for your continued business.


{Your Name}

P.S. Now you can get your shipment of {your product} automatically shipped to you exactly when you need it and you also save {$27.95}!